NIKE ‘DREAM CRAZIER’ LACES

The Client: Nike


The Objective: Bring the ‘Dream Crazier’ campaign to Nike’s Membership program by rewarding and inspiring Nike’s biggest fans to chase their craziest dreams.

The Insight: The smallest reminders can be the biggest inspiration - and the time we need that inspiration most is at the beginning of a workout.

The Strategy: Remind Nike Members of their goals and dreams every time they lace up.


The Execution: Custom laces, printed with the dreams of our Nike members.


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