Alyson Gaiser

ALYSON GAISER

Strategist

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Work

Click any of the pictures below to learn more about each project.

  BEHR PAINT   Discover how we took a less conventional approach to selling paint.

BEHR PAINT

Discover how we took a less conventional approach to selling paint.

  SXSW/GREATER RICHMOND PARTNERSHIP   Discover how we won a pitch to promote Richmond at the SXSW Interactive Festival.

SXSW/GREATER RICHMOND PARTNERSHIP

Discover how we won a pitch to promote Richmond at the SXSW Interactive Festival.

  LA-Z BOY   Discover how we revived La-Z Boy's retail experience.

LA-Z BOY

Discover how we revived La-Z Boy's retail experience.

 

A little bit about me...

I love a good dystopian novel, particularly 1984 and The Giver

My perfect meal consists of a Taco Bell crunchwrap supreme and a glass of good wine. 

I love finding creative ways to research a brand or product. For one assignment on a toast-based restaurant, I went to the Smithsonian to check out every toaster they have.

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In case you missed recruiter session...

When prior Brandcenter students told me about recruiter session, it reminded me a lot of a group date on The Bachelor: there's a ton of build up, tensions are high, and everyone is vying for the recruiters' attention. 

So I decided to just run with it. Using Chris Harrison's favorite quote ("It's the most dramatic season of The Bachelor yet.") I made a website that gave recruiters all the information they might need to navigate recruiter session, as well as a promo video to hype up the event.

Check out the promo to the right or read what the Richmond Times Dispatch had to say about my booth (as well as some others) here