Alyson Gaiser

ALYSON GAISER

Strategist

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Work

Click any of the pictures below to learn more about each project.

  BEHR PAINT   Discover how we took a less conventional approach to selling paint.

BEHR PAINT

Discover how we took a less conventional approach to selling paint.

  SXSW/GREATER RICHMOND PARTNERSHIP   Discover how we won a pitch to promote Richmond at the SXSW Interactive Festival.

SXSW/GREATER RICHMOND PARTNERSHIP

Discover how we won a pitch to promote Richmond at the SXSW Interactive Festival.

  LA-Z BOY   Discover how we revived La-Z Boy's retail experience.

LA-Z BOY

Discover how we revived La-Z Boy's retail experience.

 

A little bit about me...

I love a good dystopian novel, particularly 1984 and The Giver

My perfect meal consists of a Taco Bell crunchwrap supreme and a glass of good wine. 

I love finding creative ways to research a brand or product. For one assignment on a toast-based restaurant, I went to the Smithsonian to check out every toaster they have.

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In case you missed recruiter session...

When prior Brandcenter students told me about recruiter session, it reminded me a lot of a group date on The Bachelor: there's a ton of build up, tensions are high, and everyone is vying for the recruiters' attention. 

So I decided to just run with it. Using Chris Harrison's favorite quote ("It's the most dramatic season of The Bachelor yet.") I made a website that gave recruiters all the information they might need as well as a promo video to hype up the event.

Check out the promo to the right or visit www.mostdramaticrecruitersessionyet.com to see how it all came to life.